Twitter Could Be So Much Better Than An Advertising Company

If you’re a business with enough users, you can probably make some money by placing advertisements. Advertising drives commerce, and commerce is fundamental to a healthy economy. It’s a great and wonderful thing that profits are earned, jobs are created, taxes are paid, and a virtuous cycle develops around the commerce that results from advertising. […]

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Arriving at a Base Influence Metric (Computing Twitter Influence, Part 1)

This post introduces a series that explores the problem of approximating a Twitter account’s influence.¬†With the ubiquity of social media and its effects on everything from how we shop to how we vote at the polls, it’s critical that we be able to employ reasonably accurate and well-understood measurements for approximating influence from social media […]

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